School of Music recruitment brochure
This brochure was an update to the School of Music brochure printed in 2012. As with the previous brochure, it was important for me to design a compelling brochure while representing and communicating with a prospective student audience. The approach was to use images of real Stetson students engaged in daily activities alongside concise, appropriate copy. The outside cover was hand drawn and the final printed version was printed five color with a silver metallic spot ink for the typography. This 16-page brochure includes an outer cover folder, which is all printed on an #80 (text and cover) accent opaque smooth paper. The back cover was created with a pocket, which fits 8.5” x 11” sheets.
A recruitment poster, to be used for posting inside high schools, was created with the same cohesive design, folded in half and tucked neatly in the back pocket of the brochure.
Indesign, Photoshop, Illustrator, DSLR Canon