This brochure was an update to the School of Music brochure printed in 2012. As with the previous brochure, it was important for me to design a compelling brochure while representing and communicating with a prospective student audience. The approach was to use images of real Stetson students engaged in daily activities alongside concise, appropriate copy. The outside cover was hand drawn and the final printed version was printed five color with a silver metallic spot ink for the typography. This 16-page brochure includes an outer cover folder, which is all printed on an #80 (text and cover) accent opaque smooth paper. The back cover was created with a pocket, which fits 8.5” x 11” sheets.
A recruitment poster, to be used for posting inside high schools, was created with the same cohesive design, folded in half and tucked neatly in the back pocket of the brochure.
Indesign, Photoshop, Illustrator, DSLR Canon
The weekend events at Stetson poster was created as a center spread, pull-out page for the magazine Visual. The magazine was intended for perspective students ages 16-19. The approach to the poster was to create a vibrant and modern design that would a increase the typical student engagement with a print piece.
Illustrator, Hand drawn
These various direct mail postcards for Stetson University were created to showcase the vibrancy of the campus in an eye-catching, unique design. The recipients of these printed postcards were perspective students ages 17-19 who would be receiving paper mail from other higher education institutions.
On 24, Nov 2014 | In University | By admin
The downtown homecoming banners lined the bustling streets of DeLand, Florida for several weeks in the fall of 2013. The 16 vinyl banners were hung from the light posts on both sides of the street. They measured 2′ wide by 8′ tall.
The artwork featured the excitement of the big game and tailgating events, as represented by the mascot, cheerleader, fiery grill, football player, foam finger and a green pick-up truck.