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School of Music recruitment brochureSchool of Music recruitment brochureSchool of Music recruitment brochureSchool of Music recruitment brochureSchool of Music recruitment brochureSchool of Music recruitment brochure

On 25, Nov 2014 | In | By admin

School of Music recruitment brochure

This brochure was an update to the School of Music brochure printed in 2012. As with the previous brochure, it was important for me to design a compelling brochure while representing and communicating with a prospective student audience. The approach was to use images of real Stetson students engaged in daily activities alongside concise, appropriate copy. The outside cover was hand drawn and the final printed version was printed five color with a silver metallic spot ink for the typography. This 16-page brochure includes an outer cover folder, which is all printed on an #80 (text and cover) accent opaque smooth paper. The back cover was created with a pocket, which fits 8.5” x 11” sheets.

A recruitment poster, to be used for posting inside high schools, was created with the same cohesive design, folded in half and tucked neatly in the back pocket of the brochure.

Indesign, Photoshop, Illustrator, DSLR Canon

Melissa & Andrew’s wedding invitationMelissa & Andrew’s wedding invitation

On 25, Nov 2014 | In | By admin

Melissa & Andrew’s wedding invitation

Melissa & Andrew’s wedding invitation was a four-page booklet sent to each guest. The first page was the announcement page, the second page was the map to the hotel and wedding location, the third page was the hotel reservation page and the last page was a personalized, tear-out reply postcard.

Illustrator, Indesign, Hand drawn

Convocation invitation & postcardConvocation invitation & postcard

On 24, Nov 2014 | In | By admin

Convocation invitation & postcard

Convocation signifies the formal opening of the university’s academic year. The Convocation event book ends Commencement in the spring, so the design had to showcase the prestige of the event and have a cohesive look and feel. The postcard and formal invitation are sent out to current students, staff and faculty, as well as, local and state dignitaries. The Convocation branding was also used on the website, campus signage and banners.

Illustrator, Indesign, Hand drawn

CommencementCommencementCommencementCommencement

By admin

On 24, Nov 2014 | In | By admin

Commencement

The annual commencement ceremony at Stetson University involves multiple events. I had to create an enduring design that showcased the prestige and honor of the events, which could be used for various event programs with a cohesive look and feel.

I used a basic script font and elaborated it in Illustrator with flourishes and decorative ligatures. The two-color cover designs were printed on #80 cover Accent Opaque paper.

Illustrator, Indesign, Hand drawn

Happy Holidays card 2012Happy Holidays card 2012Happy Holidays card 2012

On 24, Nov 2014 | In | By admin

Happy Holidays card 2012

Stetson University Office of the President's 2012 Holiday Card

Stetson University Office of the President’s 2012 Holiday Card email blast animation

Click the image above to see the animation.

The Happy Holidays card from 2012 was sent out from the office of the president for Stetson University. The recipients were generous donors to the university. The card’s design had to be upscale (while on a limited budget) and be appropriate for an audience of varying beliefs. I started by hand drawing the design on old-fashioned paper with pencil. Then I scanned my drawing, used it as a template in the background of Illustrator. The final vector was then imported into Indesign to finish the layout of the card with the inside card message and prepared the files for press. The final card was printed on an #80 cover Neenah linen stock.

The design was also used as an animation in an email marketing campaign. The animation was created with Flash.

Illustrator, Indesign, Flash

Christmas Candlelight program coverChristmas Candlelight program coverChristmas Candlelight program cover

By admin

On 23, Nov 2014 | In | By admin

Christmas Candlelight program cover

The Christmas Candlelight program is distributed at a sold-out annual concert performance. The request from the client was to create cover art that was modern, elegant and reflected the quality of the performance they delivered. I felt a typography design was the best visual solution for this project. The typography design is timeless and has become a staple in the branding for this event used not only on the program cover, but also is other web and print marketing.

Illustrator, Indesign