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Happy Holidays card 2012Happy Holidays card 2012Happy Holidays card 2012

On 24, Nov 2014 | In | By admin

Happy Holidays card 2012

Stetson University Office of the President's 2012 Holiday Card

Stetson University Office of the President’s 2012 Holiday Card email blast animation

Click the image above to see the animation.

The Happy Holidays card from 2012 was sent out from the office of the president for Stetson University. The recipients were generous donors to the university. The card’s design had to be upscale (while on a limited budget) and be appropriate for an audience of varying beliefs. I started by hand drawing the design on old-fashioned paper with pencil. Then I scanned my drawing, used it as a template in the background of Illustrator. The final vector was then imported into Indesign to finish the layout of the card with the inside card message and prepared the files for press. The final card was printed on an #80 cover Neenah linen stock.

The design was also used as an animation in an email marketing campaign. The animation was created with Flash.

Illustrator, Indesign, Flash